6 Strategies to Enhance your Customer Engagement

6 Awesome and Effective Marketing Tactics You Need to Know

Ninety-two percent of consumers trust recommendations from friends and family more than any other form of marketing. Verbal marketing tactics select happy customers to help to advance the brand and business horizon. And in fact, it is fruitful because, in the event that you create a superb ordeal for one customer, there's a decent chance they'll share their positive story with friends and family.

The verbal marketing includes getting your customers to do advertising for you. In case you're new to this approach, here you will understand the most important informal marketing tactics to bail you out. 

       1.      Know Your Brand Well

If you really want to know the real growth hack, then it lies in knowing your brand well. Each strategy, each tactic, and each initiative fulfills when you know what you want for your brand. The in-depth knowledge will prove to be fulfilling.

growth hack

       2.      Add Your Friend In

Through conversations with friends and relatives, the options for the proper marketing rises. The information regarding the company, its quality, how it operates, and how is its infrastructure, all can be well judged with the help of the feedback. and positive feedback can always be beneficiary. Therefore, the tell a friend process can always be perfect.

tell a friend

     3.      Defining the Customer Base

There are different strategies of customer acquisition that you will need to follow to bring out the best results in word of mouth advertising. Having a solid strategy is an essential part of any business. Without it, you're truly going to battle to develop your business in any sort of meaningful way. Therefore, if you want to know the perfect measure of your business success then you will have to have a good customer base.

customer acquisition

    4.        .Take Friends to Refer You All Over

Refer a friend always becomes a very small but important process in the process of word of mouth marketing. Positive feedback regarding the products spread fast and as a result of that, you will be able to find your products sales going high on the chart. Thanks to the proper marketing process through word of mouth, face to face, friend to friend, everyone will be connected to your brand.

refer a friend

    5.   Run a Program That Refers Customer

Customer referral program is a technique for elevating items or administrations to new customers through referrals, usually informal. Such referrals often happen spontaneously, however, businesses can impact this through appropriate strategies. Nowadays this is the best anybody can do for his or her business in the least expenses.

customer referral program

   6.      Focus on Verbal Advertising

Word of Mouth advertising is important for each business, as each happy customer can guide many new ones into the list. And it's a standout amongst the most solid forms of advertising because a man puts their reputation at stake each time they make a recommendation and that individual has nothing to gain except for the appreciation of the individuals who are tuning in.

With these, I hope that every tactic is clear now. 

Referral Marketing Program

Overview of Referral marketing Program

Referral marketing is an important part of any product promotion. 6 factors form an important part of a successful referral marketing. These are creating a compelling offer, referral program promotion, making sending referrals frictionless, leveraging customer social graph, keeping the customer in the loop, and monitoring and optimizing the referral marketing program.

1.) Creating a compelling offer.

A Compelling offer to share with friends and a Compelling offer for Customer Referring his friends is the most critical part of referral marketing program. A good incentive can increase the number of referrals sent significantly. for e-commerce companies incentive could be a discount coupon, for event promotion incentive could be a free ticket to top referrers. The incentive should be aligned with the interest of the target customer community.

2.) Referral Marketing program promotion
The program needs to be promoted across all the customer touch points to get maximum engagement and program performance. This includes a website, facebook fan page, mobile, email and post-purchase. See the detailed post here.

3.) Making it easy to refer.
The referral sending process should be very simple to maximize the number of referrals sent.InviteReferrals.com enables referrals to be sent through multiple social channels including Facebook, Twitter, email and chat. It should be as frictionless as possible for a successful referral marketing program. One method is to pre-populate the friend list.

4.) Integration with Social Graph
The program should leverage customer facebook social graph to get maximum visibility and reach. There are multiple social channels like facebook, twitter, email and LinkedIn that can multiple the referrals and brand reach

5.) Analytics and Iteration
The data gathered through the referral marketing should be continuously analyzed to iterate and maximize the program performance. For example, the data may suggest that current incentives are not good enough or a key customer touch point integration might be missing. Invitereferrals.com provides an in-depth referral marketing analytics.

6.) Retention and Re-marketing
The real power of the referral rewards program comes in mining the data and retargeting inactive customers with filtered marketing campaigns. You should also read our article on how to re-engage customers through referral marketing.

A Customer Referral Marketing Program designed keeping the above points into consideration covers the complete lifecycle of the customer Acquisition – Engagement – Retention

Source: InviteReferrals